Ray Poelvoorde Managing Principal e-mail Ray Poelvoorde is a specialist in the development and implementation of brand positioning and retail identity development. For over 30 years, he was a principal with Lippincott & Margulies, a leading—and one of the first—identity and brand consulting firms. Mr. Poelvoorde was responsible for developing the identity planning and strategic design process that established Lippincott & Margulies as a leader in the field. His branding and identity work includes a broad range of domestic and international clients such as American Express, Chevron, Chrysler US UK Mexico, Coca Cola, Continental Airlines, Enterprise Rent a Car, Mansfield Texas, Payless Shoe Stores, Petro Canada, Pizza Hut, PriceSmart Asia, Red Lobster, Repsol Spain, Shell Oil, Sonic Drive Ins, Sunoco, Toyota USA and VISA Mexico. Mr. Poelvoorde’s role as a Principal with Leland Consulting Group is strategic identity design and branding for real estate projects, downtowns, entire cities, economic development programs, and related engagements. He works closely with the principals and project managers in the other LCG offices to further support urban strategies—the primary business focus of our firm.